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The global fashion business journal

Jul 18, 20249:50pm

Inditex boosts premium brand Uterqüe: enters Zalando and Lamoda and launches e-commerce in Mexico

The Spanish giants keeps relying on marketplaces for its online offensive. Last October it already introduced Oysho, its intimate chain, in Lamoda.

Feb 7, 2019 — 10:00am
Iria P. Gestal
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Inditex boosts premium brand Uterqüe: enters Zalando and Lamoda and launches e-commerce in Mexico




Inditex enhanced its online expansion in all its chains. The Spanish distribution giant, which set the objective of being online all over the world by 2020, keeps relying on marketplaces to carry out its online offensive. The company signed the entry of Uterqüe in Zalando and Lamoda and is finalizing the launch of its e-commerce in Mexico.


Uterqüe is the third Inditex chain that enters Lamoda, the platform specialized in fashion, cosmetics and luxury articles for Eastern European countries and owned by Rocket Internet. Last October, Oysho, Inditex’s intimate chain, signed an agreement with the group to start commercializing the chain. Pull&Bear is the other chain of the group that has a presence in the marketplace.


In Zalando, the Spanish giant also carried out some collaborations with Oysho. The intimate chain of the group joined the pure player’s Partner Program of in February 2017. The German group and Lamoda are not the only online platforms with which Inditex has allied. The company collaborated in several occasions with companies such as Asos, Privalia or Vente Privee in order to start selling the products of some of its chains.





The only online platform where all the chains from Inditex have presence is the Chinese giant Alibaba. Last August, the Spanish group completed its establishment in Tmall, one of the platforms of the Chinese company, with the introduction of Uterqüe.

In parallel, Inditex finalizes the launch of the Uterqüe e-commerce in Mexico, and thus completing its online establishment in the country. Mexico is one of Uterqüe’s main countries by revenue. The group has fourteen stores in the country, which will support online orders.


These movements take place within the framework of the 2020 strategy the group has planned. Last September, Pablo Isla, president of Inditex, explained that the company has set the goal of reaching online all the countries in the world with all its chains by that year, whether they have a physical presence or not.





While waiting for the group to disclose the results for fiscal year 2018, Uterqüe closed the year 2017 with a revenue of 97 million euros, compared to the 83 million euros registered in 2016. At the end of the fiscal year, the company had ninety stores worldwide, twelve more than the previous year.


Uterqüe, the youngest chain of Inditex, is the one that grew the most during last year, with a rise of 16.9% of its sales. Overall, Inditex closed 2017 with a growth of 9% in its revenue, to 25.33 billion euros, while the net result increased by 7% to 3.36 billion euros.

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