We inform you that on this website we use our own and third-party cookies to collect information about its use, improve our services and, where appropriate, display advertising by analyzing your browsing habits. You can expressly accept its use by pressing the "ACCEPT" button or configure and select the cookies you want to accept or reject in the settings. You can also get more information about our cookie policy here.

The global fashion business journal

Apr 14, 20242:52am

Juicy Couture forges partnership with NYC Alliance for sportswear line

Juicy Couture, a Los Angeles-based brand has forged a licensing agreement with NYC Alliance to produce Juicy Couture’s sportswear for women.

Feb 18, 2020 — 6:03pm



LVMH to ‘buy’ Galleria Vittorio Emanuele II: Dior will pay 5 million a year to relieve Versace 



Juicy Couture underpins the sportswear division. The LA-based brand, controlled by the Authentic Brands Group has established a licensing agreement with the vertically integrated, multichannel U.S. apparel company NYC alliance.


NYC Alliance will be designing, producing and distributing Juicy Couture sportswear for women, which consists of women’s Ts, dresses, cardigan and its signature tracksuit for the U.S and Canada. The previous licensee with whom Juicy Couture was in business with was Global Brands Group, according to WWD.


The line will be available at the NYC Alliance’s showroom at 1411 Broadway, 15th floor, in New York. As of today, the prices of the items have not yet been divulged.


The company was launched in 1997 and is “one of the foundational brands at ABG,” said Jarrod Weber, group president, lifestyle at Authentic Brands Group. Authentic Brands Group is a brand development and marketing group. The American company acquired Barneys New York for 271.4 million dollars at the end of 2019 and offered an $81 million stalking-horse bid for Forever 21 earlier this month. Its portfolio also features fashion name such as Vince Camuto, Nine West or Aeropostale amongst others.

Participation rules



Validation policy for comments: 

MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment