Pronovias strengthens its committee with luxury talent: appoints former Hermès, Bottega Veneta and Lanvin execs

Pronovias strengthens its helm with luxury talent. The chief executive officer of the bridal fashion company, Amandine Ohayon, has been creating a senior leadership team tapping talent from Hermès, Bottega Veneta, Lanvin and Balenciaga. The steering committee of the company is composed of twelve chairs.

Pronovias chief executive officer since 2018, Amandine Ohayon, has more than twenty years of experience in the luxury sector, where she worked for LVMH, Yves Saint Laurent and L’Oréal’s luxe division. This is the turn that the executive wants to give to the bridal company. Since her incorporation to the Spanish company, Ohayon has signed five new directors coming from the luxury sector for its senior leadership team.

Chief merchandising and product officer, Jo-Anne Bour was appointed in 2018 and is a former executive in companies like Lanvin, Givenchy and Balenciaga. Eva Ziegler, appointed also in 2018 as chief marketing officer of Pronovias, is a former exec for Starwood and Belmont, both luxury resort and hotels chains.

Pronovias has appointed former Hermès, Bottega Veneta and Lanvin execs for its senior leadership team

Dave Zhou, former Hermès, Bottega Veneta and Lanvin, was appointed last may as Asia managing director of the Spanish bridal fashion group. The latest appointment of the company is Marcos Contreras, chief information officer. The executive previously occupied the same position at Percassi group.  

The Spanish bridal fashion company has also introduced a new structure for its design division this year. The company’s chief artistic director is Alessandra Rinaudo since last September, founder of Nicole (acquired by Pronovias in 2018). The company has appointed Nicole Cavallo for Nicole; Riccardo Serravalle for St. Patrick, and Thomas Vasseur for its Party Edit. For White One, Pronovias collaborates with Zac Posen.

Pronovias aims to focus on its international growth over the next few years. While in Europe it is betting on acquisitions, in the United States and China the company is developing through retail.

According to the latest available data, the group ended 2017 with a revenue of 166 million euros. The ebitda of 2018 stood at 35 million euros, which meant a 22% drop from the previous year, while the gross margin ranged between 17% and 20%, compared to 24.7 % of 2017. The group’s debt, meanwhile, is widening, going from a leverage rate of 6.8 times ebitda to between 7 and 7.5 times ebitda.