We inform you that on this website we use our own and third-party cookies to collect information about its use, improve our services and, where appropriate, display advertising by analyzing your browsing habits. You can expressly accept its use by pressing the "ACCEPT" button or configure and select the cookies you want to accept or reject in the settings. You can also get more information about our cookie policy here.

The global fashion business journal

Jul 17, 202412:14pm

Safilo bets on digital, US: acquires Blenders Eyewear

The Italian eyewear group has acquired a 70% stake of the Californian company, valued at 90 million dollars.

Dec 9, 2019 — 4:18pm

Safilo bets on digital, U.S.: acquires Blenders Eyewear



Safilo draws its new roadmap with acquisitions. The Italian eyewear group has acquired a 70% stake of the San Diego-based company Blenders Eyewear, valued at ninety million dollars. The acquisition will be financed through cash and credit facilities for 30 million dollars.


The goal of the Italian giant is to boost its digitally native business model, as well as focus on the American market, as stated by Angelo Trocchia, Safilo’s chief executive officer, in a press release.  





Founded in 2012 in San Diego, Blenders Eyewear produces men’s and women’s sunglasses and snow goggles inspired by California’s active lifestyle and its focused on millennials and Gen Z. The company, that recently opened its first physical store in San Diego, generates approximately 95% of its business through its direct-to-consumer ecommerce platform.


With the acquisition, Safilo aims to accelerate its ecommerce and omnichannel business, leveraging Blenders’s digital expertise and fueling the global expansion of the brand. Safilo ended its fiscal year 2018 with losses of 32.4 million euros, compared to the loss of 251.5 million of 2017. Sales stood at 962.8 million euros, down 7% year-on-year. 

Participation rules



Validation policy for comments: 

MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment