Stradivarius, ten years with Inditex: chain with the biggest growth since 2000
Inditex purchased Stradivarius from the Triquell family the 12th of November of 1999. Back then the company’s revenue didn’t arrive to 100 million euros, today its over 1.5 billion euros.
From a hundred stores to more than a thousand. From 70 million euros in sales to more than 1.5 billion euros. From seven countries, to the entire planet. Stradivarius switched hands to Inditex ten years ago as a promising womenswear chain, nowadays, is the fifth biggest concept of Inditex. How? managing, internationalization and many flagships, but also some downfalls.
Inditex bought 90% of Stradivarius from the Triquell family the 12th of November of 1999 for 108 million euros. Back then, the group stated that the acquisition was because of the brand’s “good commercial positioning and growth potential”.
It was a defensive and opportunistic move: Inditex saw Stradivarius as one if its strongest competitors for years. In fact, one year before the purchase, Inditex launched Bershka, focused on the same target and had to modify it later so they didn’t compete between them.
Stradivarius had one hundred stores back then in seven countries, that offered garments for women between fifteen and twenty-five years old. “The constant renovation of its collections and its capacity to read the clients' needs where key for its success”, stated the Spanish giant.
The year following the operation, Stradivarius landed in three new markets and started to prepare the structure for its global conquer with new establishments and a logistics platform in Barcelona, where the brand transferred in 2001 from another Spanish location.
In 2005, Inditex completed the acquisition of the 100% for another fifteen million euros. Leading the company was Jordi Triquell, son of the founder, Paco Triquell.
When Inditex acquired it, Stradivarius represented 3% of the global sales of the group. Nine years later, it was 6%, a number that remains. In this decade, Stradivarius has been the brand with the biggest growth of the group, increasing its ebitda, even if its not the one with the biggest number of store openings.
The company today is 21 times bigger than it was ten years ago, with a revenue of 1.5 billion euros compared to the 72.5 million euros in 2000. The ebitda, on the other hand, moved from 6.2% million in 2000 to 259 million euros last year. Inditex has opened in this decade, 911 Stradivarius stores, less than the thousand of Bershka or the 1,682 of Zara.
Only in three of the ten fiscal years, Stradivarius has grown less than 10%: in 2013, when it represented 5%, in 2016 with a rise of 4% and in 2018, with another 4%. In the past years, Inditex hasn’t forgotten Stradivarius.
In 2017, the company opened new offices for the design and central services teams in Barcelona, and it launched its Stradivarius Man line. The big bet of Stradivarius was also a little black spot in its records, only a year after its opening, the group stepped back and closed this business line.
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