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The global fashion business journal

Jul 18, 20246:24am

Tiffany adjusts its dome: appoints new chief for traceability

The jewelry company, owned by LVMH, has appointed Victoria Wirth Reynolds as head of the gemology division and will be responsible for promoting traceability in the company.

Feb 28, 2020 — 5:04pm

Tiffany adjusts its dome: appoints new chief for traceability



Tiffany continues to wage on traceability. The jewelry company readjusts its dome with a new chief for its gemology division, Victoria Wirth Reynolds will be responsible for promoting transparency inside and outside the company. 


Reynolds will succeed Melvyn Kirtley after thirty years in the company. Tiffany entrusts Reynolds to be its voice to talk to customers and the press, the new chief will also be in charge of public relations. She will be communicating on the transparency of gemstones, diamonds, and craftsmanship.


“As the leader in diamond traceability we’re thrilled to further our diamond source initiative by sharing the craftsmanship journey of our individually registered diamonds, including cutting, polishing and setting location,” Reynolds explained at WWD.





In January 2019, the jewelry company launched the Diamond Source Initiative, providing customers with the place of origin of diamond or any stone with more than 0.18 carats.

Tiffany settled an agreement for its sale to the French group LVMH for a sum of 16.2 billion dollars, making this transaction the largest corporate luxury operation in history.

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