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The global fashion business journal

Aug 11, 20205:49pm

Zegna gives the kiss of life to Agnona: new men’s wear line after twenty year hiatus

The Italian company, owned by the Zegna group, discontinued the line in 2000. The first collection will be the autumn-winter 2020, which will be presented in February.

Jan 13, 2020 — 4:34pm
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 Zegna gives the kiss of life to Agnona: new men’s wear line after twenty year hiatus

 

 

Agnona revives its men’s fashion. The Italian company, owned by the Zegna group, will launch its first men collection this year after a twenty-year silence, according to WWD. The first collection will be the autumn-winter 2020 and will be presented in February in Milan.

 

The company estimates that the men’s business will account for 35% of Agnona’s total revenues within five years. The men’s collection will be designed by Agnona’s creative director, Simon Holloway, who relieved Stefano Pilati in 2015.

 

Agnona currently has a network of eight stores and twelve shops-in-shop. In 2020, it plans to open two new stores, in Sylt (Germany) and St. Petersburg (Russia). The new men’s collection will be available in all of the company’s stores.

 

Founded in 1953 by Francesco LLorini, Agnona lived its golden years in the eighties and nineties. In 1999, the Zegna group took control of the company.

 

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