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The global fashion business journal

Jul 18, 20249:54pm

The Netherlands, Singapore and Switzerland, the best markets for ecommerce

Eight out of ten countries in the ranking elaborated by the United Nations Conference on Trade and Development (UNCTAD) are European, except Singapore and New Zealand.

Dec 11, 2018 — 5:00pm
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The Netherlands, Singapore and Switzerland, the best markets for ecommerce



Europe is leading the list of the best prepared markets for online sales. The United Nations Conference on Trade and Development (UNCTAD) has carried out a ranking on the countries with better conditions for e-commerce.


The list is headed by the Netherlands for the first time ever. “The country has high values for most indicators, particularly in secure servers”, Shamika N. Sirimanne, director of UNCTAD’s division on technology and logistics, said. Furthermore, the country has the second highest proportion of online purchasers in the world: 76% of the population buys things through the Internet.


On the second place, there is Singapore, which has advanced a total of sixteen positions in base to the list from last year. The top 3 is concluded with Switzerland, which has also escalated positions in the ranking both in offer as in safe delivery services.


The United Kingdom stands at the fourth position this year with the highest expense per buyer in the platform. Moreover, the country also has the world’s highest proportion of business-to-consumer revenues to GDP. Norway stands at the fifth, with an elevated mark in the quality of postal services and the penetration of credit cards.


The top ten is completed by Iceland, Sweden, New Zealand and Denmark. On the other hand, the developing countries with greater conditions for online purchases are spread around Asia and the Middle East, where United Arab Emirates, Malaysia, Thailand, Turkey and Iran stand out.

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