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The global fashion business journal

Nov 14, 201911:54am

Adidas: the executive behind Beyoncé, Kanye West deals steps down

Eric Liedtke has been employed by the German company for the past 25 years and was responsible for Global Brands, leading collaborations with Kany West, Pharrell and Beyoncé, among others.

Oct 23, 2019 — 7:00am
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Adidas: the executive behind Beyoncé, Kanye West deals steps down

 

 

Adidas needs to find a new heir. Longtime executive Eric Liedtke, who was seen as a possible CEO candidate, has been reported to be stepping down from the company. Liedtke joined Adidas 25 years ago and was responsible for Global Brands, leading collaborations with Kanye West, Pharrell and Beyoncé, among others.

 

He began working for Adidas in 1994 as Global Line Manager for Cross Training, and he later held senior management positions at Adidas America and at the group’s headquarters in Herzogenarauch (Germany). Liedtke has also helped launched adidas Parley for the Oceans line to prevent plastic waste and was a member of the executive board team.

 

He will be succeeded by Brian Grevy, who will return to Adidas from global clothing brand Gant, where he has held the position of CEO since June 2018 and was chief marketing officer from 2016 to 2018.

 

At Adidas, Brian Grevy led the company’s largest business unit Training as general manager from 2014 to 2016, based at the Adidas headquarters in Germany. He started his professional career at the group in 1998 as key account manager, Reeebok Nordics, in Denmark, and subsequently leadership positions of increasing responsibility.

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