So far, American companies could only buy through the b2b platform of the group, representing one third of the buyers.
Alibaba challenges trade war. The Chinese giant of ecommerce has announced that will allow small American companies to sell through its platform Alibaba.com, its b2b division, to face rivals like Amazon.
So far, American companies could only buy through the platform, where they represent one third of all buyers. Sellers, on the other hand are 95% Chinese. As part of its new plan, the company will allow Indian, Brazilian and Canadian companies to distribute items from their platform.
Alibaba stated that American distributors will have to pay a rate of 2,000 dollars to open their online stores in the platform, adding marketing and publicity expenses.
Alibaba is one of the biggest Chinese groups and operates with Taobao, Tmall, Aliexpress and 1688. The company counts also with a financial subsidiary (Ant Finantial), a monetization platform (Alimama), a cloud service supplier (Alibaba Cloud) and a logistics operator (Cainiao Network).