We inform you that on this website we use our own and third-party cookies to collect information about its use, improve our services and, where appropriate, display advertising by analyzing your browsing habits. You can expressly accept its use by pressing the "ACCEPT" button or configure and select the cookies you want to accept or reject in the settings. You can also get more information about our cookie policy here.

The global fashion business journal

Apr 13, 20248:57am

Amazon to launch clothing line designed by ‘influencers’

Ecommerce American giant will launch a limited edition clothing times created by Internet celebrities.

May 24, 2019 — 5:40pm
Related topics

Amazon's shipment


Amazon makes a new bid for fashion. Ecommerce American giant chooses the influencers to launch a new clothing line, named as Staples by The Drop. The launching will consist in a clothing items series, of limited edition, designed by Internet celebrities.


The collections will be on sale on Amazon’s platform every few weeks. The novelty of the clothing line is that it will be only available for purchase during 30 hours, disappearing from available range of fashion products of Amazon later on.  


 Clothing items editions will be on sale according to consumers’ demand, that is to say, Amazon has not planned to follow a periodic frequency of launching. Besides the ecommerce American giant will set a section in its web for the clients to do proposals of influencers to design The Drop’s clothing items.


At the same time, Amazon will offer the influencer the opportunity to apply in its web. Stables by The Drop’s clothes will combine with the remaining products that Amazon has on sale, which are available continuously.


2018 was a year plenty of benefits for Amazon. American corporation tripled its profits, until reaching the 10,073 million dollars. This year’s results supposed a rise of 31% of its billing regarding last year’s fiscal exercise.


Participation rules



Validation policy for comments: 

MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment