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The global fashion business journal

Oct 1, 20201:52pm

Balenciaga returns to ‘haute couture’ after 52 years

Balenciaga’s current creative director, Demma Gvasalia, will present the first collection in July.

Jan 20, 2020 — 7:13pm
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Balenciaga returns to ‘haute couture’ after 52 years

 

 

Balenciaga returns to haute couture. The brand, owned by Kering group, goes back with this line after the closing of its atelier 52 years ago. The collection will be presented in July during the Haute Couture shows in Paris.

 

Balenciaga gets back to its roots, planning to create a team entirely dedicated to haute couture. The atelier will be located at George V Avenue 10, the place where the designer Balenciaga had its workshop.

 

“This decision has been made thanks to the exceptional results of Balenciaga these past few years”, has ensure Cédric Charbit, CEO of Balenciaga. The company is part of the Kering group and has an estimated revenue of one billion euros, what makes it the fourth larget brand in the group.

 

The company founded in 1937 by Cristóbal Balenciaga in Paris. After the designer decided to close the studio, in 1987 Michel Goma revived the brand with a prêt-à-porter line. The company’s current creative director is Demma Gvasalia, who will manage the haute couture line. Balenciaga is part of Kering group, the holding that also owns Gucci and Saint Laurent.

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