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The global fashion business journal

Jul 6, 20204:42am

Chanel sets a dual leadership to replace Karl Lagerfeld and promotes its image director

The French group named Eric Pfrunder as artistic director of the brand. The creative is a well-known figure at Chanel, to which he has been linked for many years.

Feb 28, 2019 — 6:19pm
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Chanel sets a dual leadership to replace Karl Lagerfeld and promotes its image director

 

 

Chanel creates a dual leadership to replace Karl Lagerfeld. The luxury company has named Eric Pfrunder as artistic director of the brand. Pfrunder will work together with Virginie Viard, who was the German designer’s right arm.

 

After Lagerfeld’s death, Chanel put Virginie Viard, who worked with the creative over the last thirty years, in charge of the creative direction. Now, the company ratified that position and announced appointment of Pfrunder.

 

The new Artistic Director has been connected to Chanel for many years, where he was image director. From his new position, Pfrunder will oversee matters like advertising, marketing, and events for the brand.

 

Chanel is one of the largest luxury brands in the world, with a revenue that reached 10 billion dollars per year in 2017, 11% more than in 2016. The growth was boosted by the rise in sales in Asia Pacific and Europe. The operating profit, on the other hand, stood at 2.69 billion dollars.

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