We inform you that on this website we use our own and third-party cookies to collect information about its use, improve our services and, where appropriate, display advertising by analyzing your browsing habits. You can expressly accept its use by pressing the "ACCEPT" button or configure and select the cookies you want to accept or reject in the settings. You can also get more information about our cookie policy here.

The global fashion business journal

Mar 28, 20246:37pm

Chanel sets a dual leadership to replace Karl Lagerfeld and promotes its image director

The French group named Eric Pfrunder as artistic director of the brand. The creative is a well-known figure at Chanel, to which he has been linked for many years.

Feb 28, 2019 — 6:19pm
MDS
Related topics
Save

Chanel sets a dual leadership to replace Karl Lagerfeld and promotes its image director

 

 

Chanel creates a dual leadership to replace Karl Lagerfeld. The luxury company has named Eric Pfrunder as artistic director of the brand. Pfrunder will work together with Virginie Viard, who was the German designer’s right arm.

 

After Lagerfeld’s death, Chanel put Virginie Viard, who worked with the creative over the last thirty years, in charge of the creative direction. Now, the company ratified that position and announced appointment of Pfrunder.

 

The new Artistic Director has been connected to Chanel for many years, where he was image director. From his new position, Pfrunder will oversee matters like advertising, marketing, and events for the brand.

 

Chanel is one of the largest luxury brands in the world, with a revenue that reached 10 billion dollars per year in 2017, 11% more than in 2016. The growth was boosted by the rise in sales in Asia Pacific and Europe. The operating profit, on the other hand, stood at 2.69 billion dollars.

Advertising
Participation rules

info@themds.com

 

Validation policy for comments: 

 
MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
 
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment
...