We inform you that on this website we use our own and third-party cookies to collect information about its use, improve our services and, where appropriate, display advertising by analyzing your browsing habits. You can expressly accept its use by pressing the "ACCEPT" button or configure and select the cookies you want to accept or reject in the settings. You can also get more information about our cookie policy here.

The global fashion business journal

Jul 18, 202410:37am

Italian company Prada and Miu Miu strengthen in China through Secoo

Luxury Italian group, owner of Prada, will start the commercialization of its products in the Chinese luxury ecommerce marketplace from the following June.

May 28, 2019 — 5:00pm
Related topics

Italian company Prada and Miu Miu strengthen in China through Secoo


Prada makes a step further in China. Italian fashion company is planning to reinforce its presence in the Asian country through the entering of its homonymous brand, as well as Miu Miu, in the luxury ecommerce platform Secoo.


“We are continuously improving our offer and we are giving access to more brands into our portfolio”, has explained Federica Marchionni, CEO of the Chinese platform in a statement. In this sense, the group has recently sealed an alliance with Luisa ViaRoma for the entering of international luxury brands.


China is one of the main markets for Prada. In 2018, the group’s volume of business in the Asian country raised a 4.4%. At a global scale, the company registered a billing of 3,142 million euros, a 2.8% more.

Participation rules



Validation policy for comments: 

MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment