Prada

Prada was founded in 1913 by Mario Prada, Miuccia Prada’s grandfather, who opened the first store in the Galleria Vittorio Emanuele in Milan, where he sold bags, trunks and travel accessories. Prada expands its network of directly owned stores in 1983, focusing on a new aesthetic layout. The first store under this concept is opened in Milan in Via della Spiga followed by boutiques in New York, Madrid, London, Paris and Tokyo.

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Nov 8, 2019 — 4:19pm

Prada gets closer to athleisure: seals collaboration with Adidas

The Italian luxury group has signed a deal with the German sportswear company for the launch of a new collection.

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Nov 5, 2019 — 4:13pm

Prada signs fifty-million sustainability related loan

The Italian luxury company has made a five-year deal with Crédit Agricole Corporate and Investment Bank that will adjust to the group’s sustainable goals.

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Aug 1, 2019 — 4:42pm

Prada grows 2.2% and rises benefit 56% in H1

The Italian luxury group finished H1 with a net benefit of 155 million euros (172.5 million dollars) compared to the 99 million euros (119 million dollars) of 2017, due to Patent Box tax relief.

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May 28, 2019 — 5:00pm

Italian company Prada and Miu Miu strengthen in China through Secoo

Luxury Italian group, owner of Prada, will start the commercialization of its products in the Chinese luxury ecommerce marketplace from the following June.

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May 21, 2019 — 5:15pm

Prada reverses distribution and steps back with ‘wholesale’

Italian luxury company has explained that is planning to rationalize its appearance in multi-brand channel due to “the fragmentation of the wholesale market”.

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Feb 1, 2019 — 8:00pm

Tory Burch hires a former Prada to lead the business in Europe

The company added Stefano Sutter to its team, who will be in charge of the functions for the region of Europe and Near East.

h By Iria P. Gestal

Jan 18, 2019 — 10:00am

#Selfie: Cósima Ramírez Ruíz de la Prada

Cósima Ramírez takes a #Selfie for Mds. The businesswoman is linked to the world of fashion since she was born. Her mother, Agatha Ruiz de la Prada, is one of the most renowned Spanish designers.

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Jul 23, 2018 — 6:43pm

Prada finishes perfume license agreement with Puig following Valentino steps

Apparently, the Italian luxury company is unsatisfied with the sales performance of the fragrances business, which registers annual sales of around 100 million euros, 50% less than the goal set up by Puig when getting the license back in 2003.

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Jun 11, 2018 — 4:29pm

Prada appoints Lorenzo Bertelli as head of digital communication

The executive, son of Miuccia Prada and Patrizio Bertelli, has assumed the management of Prada’s digital communication department. The company also denied rumours of a potential sale.

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May 23, 2018 — 5:00pm

Prada and SMCP ramp up retail expansion in China with new store openings

The Shandong Ruyi-owned French group has continued to extend in the Chinese market, where consumption has speeded up again and premium and luxury players have new growth perspectives.

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k Prada signs fifty-million sustainability related loan

k #Selfie: Cósima Ramírez Ruíz de la Prada

k Prada finishes perfume license agreement with Puig following Valentino steps

k Italian company Prada and Miu Miu strengthen in China through Secoo