We use first party and third-party Cookies to help us understand Website usage and to improve the content and offerings and to provide you advertising, analytics and other purposes related to your navigation habits. If you continue scrolling, we consider you accept the policy. You can read more about our cookie policy.

The global fashion business journal

Apr 2, 20208:59am

Prada reverses distribution and steps back with ‘wholesale’

Italian luxury company has explained that is planning to rationalize its appearance in multi-brand channel due to “the fragmentation of the wholesale market”.

May 21, 2019 — 5:15pm
Related topics

Prada's shop in Barcelona


Prada reorganize its distribution. Italian luxury company has announced that is intending to streamline the management of its multi-brand channel, because of the increasing “complexity and fragmentation of the sector”. With this move, the corporation has scheduled to have a greater control on group’s distribution.


The company’s decision has the objective of guaranteeing a bigger coherence in price policies within the retail and digital channel. Besides, the corporation considers that this strategy will suppose the growth of group’s brand in a long term.


The measure will affect to a larger extent into Prada’s leather items, a segment than in the previous exercise represented the 57% of the company’s total volume of business.


Prada ended its last exercise at double-speed. The group’s result shrank a 10% in 2018, until 324 million euros, while sales climbed a 2.8%, getting to 3,142 million euros.


Participation rules



Validation policy for comments: 

MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment