Luxury sets eyes in athleisure again: Dior and Nike team up for Jordan sneakers collab
Dior and Nike follow the footsteps of Prada and Adidas, that signed a collaboration earlier this month to create a pair of sneakers.
Another luxury-athleisure alliance. The two companies have presented a collaboration sneaker called Air Jordan 1 High OG Dior of the luxury brand with Jordan brand, owned by Nike. The launch happened Tuesday night at the Dior pre-fall 2020 show in Miami.
“Dior and Jordan Brand are both emblematic of absolute excellence in their fields; to bring them together in this special collaboration is to propose something exciting and truly new,” stated Kim Jones, Dior men’s artistic director.
Prada also signed a collaboration earlier this month with German sportswear giant Adidas to create a long-term collaboration for the launch of a joint collection. As part of the collaboration, Prada will design and manufacture two models of garments for the German company, which will be available at the end of December.
Dior is owned by French luxury holding LVMH, which registered sales of 38.3 billion euros between January and September. In the third trimester the revenue of the holding rose 17% and its organic revenue grew 11%.
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