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The global fashion business journal

Nov 14, 201912:00pm

Nylstar speeds up: Meryl´s owner hires executive from Gap

The company lead by Alfonso Cirera adds to its team Pamela Meyers, that will be based in San Francisco. Nylstar will close 2019 with sales of 10 million and positive ebitda.  

Jul 23, 2019 — 8:57am
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Nylstar speeds up: Meryl´s owner hires executive from Gap

 

 

From Blanes, a location near Barcelona, to sportswear for one of the biggest brands in the world. After years of restructuring its business model, the Spanish company has opened its way in the market and become supplier for groups like Inditex, Adidas or Lululemon. To get closer to the brands, the company controlled by the Fund Praedium just added an executive coming from the American giant Gap.

 

Pamela Meyers, up until now, head of design of Athleta, property of Gap, just signed with the Spanish company. Based in San Francisco, Meyers will be in charged of the design of the collections of the items of Meryl. The executive counts with a trajectory of more than six years in the American giant, where she led swimwear and lingerie.

 

Alfonso Cirera, president of Nylstar, mentioned to Mds, that with this incorporation, the team wants to get closer to the brands to improve the positioning of its fibers. The company is positioning its Meryl´s brand in tags for big groups thanks to the bet towards sustainability.  

 

 

 

 

With an investment of more than 20 million euros after the acquisition by Praedium, Nylstar forecasts to achieve a positive ebitda in 2019.

 

The company has set the goal to reach sales for more than 10 million euros (11 million dollars) in the exercise of 2019, which would be a rise of 25% compared to the same period last year. In 2018, the company rised 50% its income.

 

Nyrstar’s strategy in the last couple of years has been focused in leading Meryl´s brand to the final consumer, through tags that come with the collection. The dress Adidas by Stella McCartney that the tennis player Kristina Mladenovicc wore recently in the Wimbledon final was made with Meryl´s recycled thread.

 

 

 

 

The factory of the company is in Blanes, where it counts with 60,000 square meters of built- up area. Currently, the company exports 90% of its production, with clients in more than seventy countries around the world. Recycled nylon produced in Blanes, near Barcelona, has recently achieved the approval of the tag Join Life from Inditex.

 

Founded in 1923, Nylstar became in the fifties, the first nylon 6.6 producer in Europe, however, changes in stock of the big textile groups, got a turn in the company, that sank in a big crisis. The company reactivated its production in 2016 and after eight months it stopped. The factory started then the production slowly and since then has incorporated new production lines.

 

Cierra’s plans are to take advantage of the location and installations of Nylstar in Blanes to create a textile cluster that provides service to brands and final consumer. “This project of an advanced cluster, conceived in 2017 and that got the public support of the regional government at the end of last year, has signed an agreement to produce seamless garments that will create eighty job positions”.

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