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The global fashion business journal

Jun 23, 20244:08pm

Shiseido appoints former Chanel and LVMH executive as president of global fragrances

The Japanese group has named Isabelle Gex, whose career spans over 25 years in the world of beauty and perfume, as its new president of global fragances. She will assume the role on June 11.

May 28, 2018 — 5:18pm
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Shiseido appoints former Chanel and LVMH executive as president of global fragrances



Shiseido recruits a beauty industry veteran to pilot his fragrance business. The Japanese group has named Isabelle Gex, former director of groups such as Chanel and LVMH, as the new global president of this business division. The executive, who takes office on June 11, will be in charge of Dolce&Gabanna, Narciso Rodriguez, Issey Miyake, Elie Saab, Zadig & Voltaire and Alaïa perfumes, among others.


Gex will report to Shiseido’s president and head in Europe, the Middle East and Africa (Emea), Franck Marilly, as well as to Masahiko Uotani, global president and CEO of the company. The executive will lead and expand the company’s fragrance business globally and set the growth strategy by developing the category vision and mid-term plans.


Besides, she’ll also look for external growth opportunities through brand or license acquisitions. Both Audrey Briotet, global brand vice president of the Dolce & Gabbana license within Shiseido, and Guillaume Gellusseau, global vice president designer brands, Serge Lutens and fragrance center of excellence, will report to Gex.





Gex joins the Japanese group from Stratlux, a data company founded and spearheaded by herseld, while also serving as a business angel in the luxury sector. Gex, Master in Economics and Management from Essec, started her career at Chanel as international marketing director for fragrance and cosmetics in 1996.


In 2001, the executive went on to lead as deputy general manager and global marketing director of Givenchy Parfums, owned by LVMH. After seven years holding the position, Gex was promoted as global president of perfumes within the luxury group. Since 2015, she has been working as senior advisor M&A for LVMH.


Shiseido ended the first quarter of the fiscal year with a 13.5% increase in sales, to 263.7 billion yen (2.02 billion euros), boosted by growth in Japan and China. The group’s net income stood at 28.8 billion yen (221.5 million euros), twice as much as in the same period of 2017.

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