Desigual, explosion of color with Okuda San Miguel
The Spanish fashion company has reopened its flagship store in New York with a large-scale mural on its facade, made by the Spanish artist Okuda San Miguel. The mural honors multiculturalism, art and color.
Desigual, explosion of color. The Spanish fashion company has reopened its flagship store with a great mural on its façade, made by the Spanish artist Okuda San Miguel. The mural honors multiculturalism, art and color and includes a new version of the Statue of Liberty, which represents different cultures that live in the city.
The project comes from artist Okuda San Miguel and Elrow’art, concept created by Elrow, a music festival celebrated at various cities around the world, and Okuda’s team. It is a celebration of art that supports young talent and celebrates the arrival of the company to the United States in 2009 through multi-brand channel.
Nowadays, Desigual has directly operated stores in New York, Miami, Orlando and Las Vegas. The company expects to boost its presence in the country through different events related to creativity and diversity. Okuda San Miguel is a Spanish multidisciplinary artist that creates urban large-scale artworks through geometry and pop surrealism.