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The global fashion business journal

Sep 20, 20206:08am

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Happy Socks does it again: from David Hasselhoff to ‘Home Alone’ Christmas

The Swedish socks, underwear and swimwear company is collaborating with the star of the nineties children’s film, Macaulay Culkin, in a Christmas socks collection. In April of this year, the firm already launched a men’s swimwear collection with the actor of Baywatch.

Nov 6, 2019 — 9:00am
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Happy Socks does it again: from David Hasselhoff to 'Home Alone' Christmas

 

Happy Socks, from Baywatch to Home Alone. The Swedish socks, underwear and swimwear company is collaborating with the star of the nineties children’s film, Macaulay Culkin, in a Christmas socks collection: The Happy Socks Holiday Collection. Last April, the firm already launched a men’s swimwear collection with the actor of the TV series Baywatch, David Hasselhoff.

 

The collection includes three sock designs made for the holiday season and is available in Happy Sock’s concept stores, on its ecommerce platform and at a selection of multi-brand retailers. Socks feature details like holly and candy canes, as well as a cheeky rabbit character, which is a nod to Culkin’s lifestyle website. Each pair of socks can be purchased separately or as a part of gift boxes that include all three pairs.

 

To promote the launch of the collection, Culkin stars in the Happy Socks Naughty or Nice Holiday Gifts, which sees him taking care of an iguana that represents to be his pet. This way, the campaign plays with the actor’s face who played little Kevin McCallister on the Christmas classic Home Alone.  

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