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The global fashion business journal

Mar 30, 20205:59pm

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Loewe bets for art

The luxury group presented thoughts its new perfume line the new exhibition Unformen der Kunst of Karl Blossfeld in the National Museum Thyseen-Bornemisza, in Madrid.

Sep 13, 2019 — 9:00am
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Loewe bets for art

 

 

Loewe and another art homage. The Spanish luxury group that is part of LVMH, has summoned in the National Museum Thyseen-Bornemisza, in Madrid, several artists and celebrities for the presentation of the new exhibition Unformen der Kunst, by Karl Blossfeldt.  

 

The event, that took place September 10 in the Spanish capital, was boosted by Loewe’s new perfume line. The company started last March a rebranding of its fragrance collection.

 

Guests could take a guided visit though the exhibition, that will be opened to the public until the next October 5.

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