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The global fashion business journal

Apr 4, 20204:14am


L’Oréal and Albéa wrapped in paper

The first cosmetic tube made of cardboard developed by L’Oréal in collaboration with Albéa is a sustainable alternative to some types of cosmetic packaging made of plastic.

Oct 8, 2019 — 9:00am

L’Oréal and Albéa wrapped in paper



L’Óreal and Albéa launch paper-based cosmetic packaging. In the framework of sustainability, both companies collaborate in the development of the first cosmetic tube made of cardboard, in which plastic is replaced by a similar material to certified ecologic-based paper.


This innovation has been designed as an alternative solution to certain types of packaging and their environmental benefits will be evaluated through a life cycle analysis that will take into account multiple criteria. The project will be launched soon, with the first industrial production planned for the second half of 2020.


This collaboration reflects L’Óreal’s and Albéa’s ambition in matters of sustainability, as companies registered in the New Plastics Economy from the Ellen MacArthur Foundation, according to which L’Óreal is committed to have 100% of its plastic packaging being rechargeable, recyclable and compostable and 50% coming from recycled materials.


Gilles Swyngedaw, Albéa CSR, Innovation and Marketing vicepresident, states: “only through the collaboration of our clients and partners we can invent safe packaging that promotes circular economy with the lowest impact, as the beauty sector demands.”

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