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The global fashion business journal

Jul 19, 20249:32pm

Back Stage

h By Carmen Juárez/ Daniela García
Jul 25, 2019 — 8:54am

Daniel Sánchez is the CEO of Influencity, a data analysis agency for the creation of influencer campaigns.

h By Carmen Juárez/ Daniela García
Jul 24, 2019 — 8:57am

Italian luxury house was involved in a polemic after the creation of a campaign in the Asian country that involved a Chinese model eating pasta with chopsticks.

h By Mds
Jul 22, 2019 — 7:50pm

Amongst the guidelines that the foundation suggests it’s the traceability to achieve a more ethic product, the elimination of dangerous chemical products or tags with clear instructions.

h By Carmen Juárez
Jul 16, 2019 — 10:00am

Consumers’ saturation is one of the factors that has made the relationship between likes and number of followers of an influencer fall almost two percentage points so far this year, according to a report by InfluencerDB.

h By Arturo Juárez
Jul 9, 2019 — 9:30am

The robots will be a key factor in the production and will become 8.5% of the global manufacturing force, according to a study made by Oxford Economics.

h By Arturo Juárez
Jul 4, 2019 — 9:30am

With a specialized offer, the client is more likely to continue browsing the web and make a larger purchase, according to the Boston Consulting Group in a new report.

h By Arturo Juárez
Jul 3, 2019 — 9:00am

The push of Chinese consumption is diluting the power of the Middle East, where Dubai is the only market with a slightly positive trend.

h By A. Juárez
Jun 18, 2019 — 10:00am

Half of the productive activities will be able to do without the human factor, which will generate a saving of costs and, above all, of time for the retail companies.

h By Arturo Juárez
Jun 17, 2019 — 9:00am

The fashion business has accepted the risk and has chosen to renew its image in a similar way to remain relevant.

h By A. Juárez
Jun 13, 2019 — 8:00am

The American, of Italian origin, is chief digital officer for VF Corporation since 2018. The executive defends that the digitization must cover the entire value chain, from production to the store.

h By MDS
Jun 12, 2019 — 8:05am

When forming a family, Millennial consumers reproduce their consumption habits also when buying for their children, according to the Millennial Parents report, prepared by Euromonitor.

h By C. Juárez
Jun 11, 2019 — 9:00am

The consumer market until 2030 will be dominated by single people, which will grow by 45% according to the Future of the Family report, prepared by Euromonitor.

h By Arturo Juárez
Jun 10, 2019 — 9:57am

The President of Timberland in Europe, the Middle East and Africa believes that to re-seduce new generations, fashion companies must make a firm commitment to sustainability, given that young people are informed about it on the Internet.

h By C. J
May 29, 2019 — 9:00am

Denim’s industry should drive up its final prices to cover the costs related to the workers’ salary or the environmental impact, according to the report The Hidden Costs of Jeans, made by the Impact Institute and Abn Amro.

h By J. Cumellas
May 22, 2019 — 9:45am

The Supreme Court of the United States clarifies that if a company fails, the rights’ licensee can’t be deprive from exploiting the registered brand.

News, analysis and interviews on the key actors of the fashion business