Daniel Sánchez is the CEO of Influencity, a data analysis agency for the creation of influencer campaigns.
Back Stage
Italian luxury house was involved in a polemic after the creation of a campaign in the Asian country that involved a Chinese model eating pasta with chopsticks.
Amongst the guidelines that the foundation suggests it’s the traceability to achieve a more ethic product, the elimination of dangerous chemical products or tags with clear instructions.
Consumers’ saturation is one of the factors that has made the relationship between likes and number of followers of an influencer fall almost two percentage points so far this year, according to a report by InfluencerDB.
The robots will be a key factor in the production and will become 8.5% of the global manufacturing force, according to a study made by Oxford Economics.
With a specialized offer, the client is more likely to continue browsing the web and make a larger purchase, according to the Boston Consulting Group in a new report.
The push of Chinese consumption is diluting the power of the Middle East, where Dubai is the only market with a slightly positive trend.
Half of the productive activities will be able to do without the human factor, which will generate a saving of costs and, above all, of time for the retail companies.
The fashion business has accepted the risk and has chosen to renew its image in a similar way to remain relevant.
The American, of Italian origin, is chief digital officer for VF Corporation since 2018. The executive defends that the digitization must cover the entire value chain, from production to the store.
When forming a family, Millennial consumers reproduce their consumption habits also when buying for their children, according to the Millennial Parents report, prepared by Euromonitor.
The consumer market until 2030 will be dominated by single people, which will grow by 45% according to the Future of the Family report, prepared by Euromonitor.
The President of Timberland in Europe, the Middle East and Africa believes that to re-seduce new generations, fashion companies must make a firm commitment to sustainability, given that young people are informed about it on the Internet.
Denim’s industry should drive up its final prices to cover the costs related to the workers’ salary or the environmental impact, according to the report The Hidden Costs of Jeans, made by the Impact Institute and Abn Amro.
The Supreme Court of the United States clarifies that if a company fails, the rights’ licensee can’t be deprive from exploiting the registered brand.
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