We use first party and third-party Cookies to help us understand Website usage and to improve the content and offerings and to provide you advertising, analytics and other purposes related to your navigation habits. If you continue scrolling, we consider you accept the policy. You can read more about our cookie policy.


The global fashion business journal

Nov 20, 201911:43pm

Angela Ahrendts comes back to fashion and joins Ralph Lauren’s board

The current head of retail at Apple was the architect of Burberry’s transformation. This is the return of Ahrendts into fashion since she joined the technology company in 2014.

May 9, 2018 — 2:42pm
MDS
Related topics
Save

Angela Ahrendts comes back to fashion and joins Ralph Lauren’s board

 

 

Angela Ahrendts is back to her roots. The executive, currently head of retail at Apple, has been appointed to Ralph Lauren’s board of directors. This is the first foray of Ahrendts into fashion after joining the tech giant. She’s credited for the transformation of Burberry and being a key driver of its growth.

 

Ralph Lauren, executive president and creative director of the namesake group, has assured that Ahrendts “is an industry and innovation leader with a deep knowledge of luxury retail and an excellent track record in making global brands grow”.

 

Along with Ahrendts’ appointment, Ralph Lauren has also incorporated to its board Michael George, chief executive officer of technology company Qurate Retail, specialized in data analysis through social media and ecommerce platforms.

 

 

 

 

The American company is immersed in a new digital strategy. In fact, Ahrendts- and George’s appointments to the board of directors take place only a few months after Ralph Lauren boosted its digital team with Burberry’s previous director of digital marketing and propped up his ecommerce strategy with five new executives.

 

The company reported a net profit of 121.5 million dollars (97.7 million euros) in the first nine months of its fiscal year, up 16%. Meanwhile, sales fell by 8.5% to 4.653,1 million dollars (3,742.8 million euros).

Advertising
Comment
Participation rules

info@themds.com

 

Validation policy for comments: 

 
MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
 
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment
...