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The global fashion business journal

19 Sep 201923:11

LVMH reinforces 24S ecommerce and goes into men’s fashion

The electronic commerce platform or the luxury conglomerate, launched two years ago, has presence in more than one-hundred markets and distributes about two-hundred brands.

24 Jun 2019 — 11:45
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LVMH reinforces 24S ecommerce and goes into men’s fashion

 

LVMH boosts the 24S ecommerce. The luxury French giant’s electronic commerce platform has reinforced its business line with the incorporation of men’s fashion brands to its offer.

 

Among the new firms that the group will incorporate are Balenciaga, Fendi, Gucci, Off-White or Acne Studios, as well as Dior or Céline. “Launching men’s fashion is part of our strategic plan because it is a natural evolution of our business”, has explained Eric Goguey, general director of the platform.

 

This move comes after the change of name of the platform, from 24 Sèvres to 24S, last May. The objective was to facilitate the identification of the company at an international scale to accelerate the platform develop in the foreign markets in which operates, according to what LVMH explained.

 

The platform, which was launched two years ago within the French group, has presence in more than one-hundred markets and distributes about two-hundred brands, including LVMH’s firms like Louis Vuitton or Céline, among others.

 

The French conglomerate ended the first quarter of the exercise of 2019 with sales of 12,538 million euros, 15.5% more than in the same period of the previous year. 

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