Uso de cookies Utilizamos cookies propias y de terceros para mejorar nuestros servicios y mostrarle publicidad relacionada con sus preferencias mediante el análisis de sus hábitos de navegación. Si continúa navegando, consideramos que acepta su uso. Puede obtener más información sobre nuestra: Política de cookies

The global fashion business journal

26 Jun 201914:15

LVMH to launch a brand with Rihanna to take the Fenty effect to fashion

The French luxury conglomerate is negotiating with the singer the launch of a firm with her name. It would be the first brand that LVMH releases from scratch since Christian Lacroix, in 1987.

17 Jan 2019 — 16:16
MDS
Share
Save

LVMH to launch a brand with Rihanna to take the Fenty effect to fashion

 

 

LVMH squeezes the Rihanna phenomenon. The luxury giant is negotiating with the singer the launch of a fashion brand with her name, according to WWD. The company already owns Fenty, the cosmetics firm that the celebrity launched in 2017 and that was one of the biggest phenomena in this sector over the last few years.

 

If the new agreement is confirmed, it would be the first time that LVMH develops a brand from scratch since the launch of Christian Lacroix in 1987. According to sources close to the WWD operation, LVMH has already begun to select a group of employees that come from companies like Louis Vuitton and Celine among others, to work on the project.

 

 

 

 

The firm would include a collection of fashion, leather goods and accessories, and could be launched coinciding with the release of its ninth album, which is expected to hit stores this year.

 

Rihanna has quite an experience in fashion business. In 2014, the singer joined Puma as creative director, and she has also launched two lines of cosmetics and intimate fashion with her surname, Fenty.

 

In the latter, Rihanna teamed up with TechStyle Fashion Group. For her line of cosmetics, the singer teamed up with Kendo, driver force behind the cosmetic business at LVMH. Only in its first weeks, the brand sold more than 100 million dollars.

Advertising
Comment
Share
Participation rules

info@themds.com

 

Validation policy for comments: 

 
MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
 
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment
...