Uso de cookies Utilizamos cookies propias y de terceros para mejorar nuestros servicios y mostrarle publicidad relacionada con sus preferencias mediante el análisis de sus hábitos de navegación. Si continúa navegando, consideramos que acepta su uso. Puede obtener más información sobre nuestra: Política de cookies

The global fashion business journal

21 Sep 201909:20

LVMH will use blockchain to fight piracy on Louis Vuitton and Dior

French conglomerate wants to counteract falsification’s effects and online fraud with online’s platform Aura, which is planning to extend to all its brands.

17 May 2019 — 18:00

LMVH and Dior store


Blockchain against piracy. French conglomerate LVMH will apply this technology with the brands Louis Vuitton and Christian Dior. The goal of the platform, which will be broaden to the rest of group’s brands, is to verify the authenticity of the products to avoid frauds.


The group has developed its service during a year, in collaboration with J.P. Morgan, Microsoft, and new-yorker software company ConsenSys. The programme called Aura will track the origins of raw materials, as well as the final point of sale, the creative intellectual property and the offers and events focused to brand’s costumers.


The platform, which is set to start operating between May and June, is a company’s movement to counteract the impact of the products’ falsification, as well as the online fraud of stolen products.


Luxury group ended 2018 with a growth on its sales by 10%, getting to 46,826 million euros, while the benefit increased an 18%, until 6,354 million euros.

Participation rules


Validation policy for comments: 

MDS does not perform prior verification for the publication of comments. However, to prevent anonymous comments from affecting the rights of third parties without the ability to reply, all comments require a valid email address, which won’t be visible or shared.
Enter your name and email address to be able to comment on this news: once you click on the link you will find within your verification email, your comment will be published.

0 comments — Be the first to comment