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The global fashion business journal

Jul 4, 20205:04am

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Adidas takes on a new adventure in outer space

The German sportswear’s company will test the performance of its sneakers out of the Earth’s atmosphere in a deal with the International Space Station.

Nov 7, 2019 — 9:00am
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Adidas takes on a new adventure in outer space

 

Adidas, in outer space. The German sportswear’s company will send its sneakers out of the Earth’s atmosphere in a deal with the International Space Station, United States National Laboratory. The company collaborates with the Center for the Advancement of Science in Space to test the performance of its sneakers under the extreme conditions of space.

 

The company aims to increase efficiency and comfort of its current footwear models while collecting information to create new products and improve existing ones. Sneakers will travel to space for the first time next year and will be tested by astronauts on board the space station.

 

In this framework, Nasa sent Adidas soccer balls to space to understand better the characteristics of flight outside of the Earth’s atmosphere. “Having control of certain variables allows us to conduct tests and collect insights that aren’t possible on Earth,” said Christine Kretz, vice president of program and partnerships of the International Space Station, United States Laboratory.

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