The German car manufacturer has signed a license contract of five years with the Italian eyewear group for the design, production and distribution of eyeglasses and sunglasses.
BMW enters into optics. The German car manufacturer has signed a license contract of five years with the Italian eyewear group Marcolin for the design, production and distribution of eyeglasses and sunglasses. The glasses will cover the lines BMW, BMW M and BMW M Motorsport.
The license contract will come into effect on January 1 of 2020 and will include the manufacture of men’s glasses as well as unisex. “BMW has a strong influence in fashion with products that are exciting for the luxury public around the world,” explained Massimo Renon, Marcolin’s chief executive officer.
Marcolin has already signed a deal with the Swiss group of watches Swatch for the licensing of glasses from brands Omega and Longines, two weeks after signing a license contract of Max&Co. glasses. The Italian group has the license of different brands such as Tom Ford, Moncler, Zegna, Cavalli, Tod’s y Emilio Pucci. The company closed its last exercise with revenues of 482.2 million euros (531.5 million dollars) and sold approximately 14.6 million glasses.