The British luxury company has launched a capsule collection to commemorate the Chinese New Year, filmed by Chinese photographer Leslie Zhang.
Burberry commemorates the Chinese New Year with a new collection. The British luxury company has launched a new capsule collection to commemorate the Chinese New Year of the rat, also known as the Lunar New Year of Rat, which will begin on January 25.
The well-known Chinese photographer Leslie Zhang was been picked as the responsible of filming the campaign starring the brand ambassador, actress Zhou Dongyu and models He Cong and Liang Jiyuan. "I wanted to create images that portray a celebration of a festive occasion and feel modern, as are the products," said photographer Leslie Zhang.
The special capsule of the Chinese New Year consists of pieces characterized by bright red color, along with pieces inspired by sportswear such as varsity jackets, where the limited edition monogram Thomas Burberry stands out with an original illustration of a rat combined with the logo “TB "
The Burberry Chinese New Year collection, designed by Riccardo Tisci, is available through the company's online sales channel and in selected stores worldwide as of January 25.