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The global fashion business journal

Sep 25, 20203:02am

Look!

Burberry, hit by lightning and snow in its new online game

The British luxury fashion company launches B Bounce and will reward players in the United Kingdom, United States, Canada, China, Japan and South Korea with an iconic puffer jacket from the brand.

Oct 22, 2019 — 9:00am
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B Bounce Burberry game

 

Burberry dives deeper into online gaming. The British luxury fashion company launches B Bounce, its first online game outside the Chinese market. In the game, players control a deer-shaped character dressed in one of the three iconic monogram puffer jackets from the brand.

 

The mission of the game is to bounce upwards, jumping through a series of glass platforms, to reach the moon. Players can gain extra speed by collecting good TB logos (standing for Thomas Burberry) and drones along the way. Users also have to avoid being hit by lightning and snow so that they do not fall down. “It has British weather as we are a British brand,” explained Rachel Waller, Burberry vice president of digital marketing.

 

 

Once players hit 500 meters, they are awarded custom GIFs and virtual Burberry puffer jackets. Users in the United Kingdom, United States, Canada, China, Japan and South Korea also have a chance to obtain a real puffer jacket from the new Burberry collection.

 

“We have experimented with gaming in China, but B Bounce is our first playful extension into this format to entertain and connect with our new, younger consumers around the world,” said Mark Morris, senior vice president of digital commerce at Burberry. 

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