We inform you that on this website we use our own and third-party cookies to collect information about its use, improve our services and, where appropriate, display advertising by analyzing your browsing habits. You can expressly accept its use by pressing the "ACCEPT" button or configure and select the cookies you want to accept or reject in the settings. You can also get more information about our cookie policy here.

The global fashion business journal

Mar 28, 202410:43am

Look!

C&A puts on the pink ribbon against breast cancer

The Dutch fashion retailer has launched a campaign to help prevent breast cancer through monthly reminders in bank statements and text messages.

Oct 30, 2019 — 10:00am
Mds
Save

The Reminder Bra bank statement notification

 

C&A, against breast cancer. The Dutch fashion retailer has launched The Reminder Bra, a campaign to raise consumers’ awareness about the importance of carrying out a breast self-examination every month as a prevention technique against breast cancer.

 

The project began on October 17 and applies to consumers that buy a bra, whose price will be charged in twelve months through their bank account, without any additional costs. This way, clients will receive in their bank statement notification the following reminder: “C&A. Remember your monthly self-examination #TheReminderBra”.


 

Moreover, from October 18 until October 20 all shoppers that bought bras in C&A stores in Spain and Portugal will receive a text message on their phones, free of charge, every month of the year to remind them about the importance of self-examinations. In month number twelve, consumers will receive another message to remind them they must go to a specialist for their annual check-up.  

The week look!
Advertising
...