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The global fashion business journal

Dec 13, 20193:45am

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Guerlain and Unesco save the bees

The purpose of the partnership is to preserve bees and biodiversity to ensure food security around the world. 


Oct 21, 2019 — 9:00am
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Guerlain and Unesco save the bees

 

 

Guerlain and Unesco unite to save the bees. The partnership between the French perfume and cosmetics house and the United Nations Educational, Scientific and Cultural Organization aims to train new beekeepers, form beekeeping affiliates around the world and measure the bees’ pollination benefits in biosphere reserves. 


The project was announced last Thursday at Unesco headquarters in Paris with the purpose of preserving bees and biodiversity to ensure food security. “We will contribute up to a billion bees over the next 10 years”, stated Laurent Boillot, president and chief executive officer of Guerlain. 

 

 

 


The program will begin in early 2020, with the training of eight people with 50 hives each, including two beekeepers each based in Ethiopia, Rwanda, Cambodia and China. During the next four years, 20 more beekeepers per year will be trained. 


After five years, when the partnership between Guerlain and Unesco could be renewed, 88 beekeepers from 44 biospheres will have been trained. Another idea is also to create an international network of professional beekeepers


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