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The global fashion business journal

Jun 4, 20209:33am

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H&M Home adds sparkle to the living room with Jonathan Adler

The decoration division of the Swedish retail company has announced a collaboration with the American designer Jonathan Adler, which will be available for sale on November 14 of this year.

Oct 31, 2019 — 10:00am
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H&M Home x Jonathan Adler collaboration

 

H&M Home announces its first collaboration. The decoration division of the Swedish retail company launched a collaboration with the American potter and designer Jonathan Adler, which will be available on November 14 of this year on the online shop.

 

The collection includes a range of decorative articles such as sculptures, jars, trays and boxes, as well as cups, candles and pillows. The collaboration focuses on items designed to decorate parts of the house where people socialize and, especially, the living room and is inspired in Adler’s house in New York City.

 

This is the first collaboration of the decoration division of the group, but not the first for H&M. The group has done multiple collaborations with fashion brands and designers. In 2004, the company did its first collaboration with Karl Lagerfeld, and after this one a lot more collaborations followed with Stella McCartney, Viktor & Rolf, Roberto Cavalli, Comme des Garçons, Matthew Williamson, Jimmy Choo, Sonia Rykiel, Lanvin, Versace, Marni, Maison Martin Margiela, Isabel Marant, Alexander Wang, Balmain, Kenzo, Erdem and, last year’s Moschino. In November this year, a new H&M collaboration will launch with Giambattista Valli.

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