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The global fashion business journal

Dec 13, 20193:25am

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Kim Kardashian protects her brand

The businesswoman behind KKW Beauty brand has sued for 10 million dollars the app developer iHandy for using her image in the photo editing app Sweet Cam.

Nov 4, 2019 — 10:00am
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Kim Kardashian's image on Sweet Cam

 

Kim Kardashian sues iHandy. The businesswoman behind KKW Beauty brand has sued for 10 million dollars the app developer iHandy for using her image, without authorization nor consent, in the photo editing app Sweet Cam.

 

The app allows users to apply make-up to the face of Kim Kardashian. However, the use that the developer is making with the celebrity’s profile is considered an “unauthorized use and fraudulent commercial exploitation of Kim Kardashian’s photograph and worldwide instantly recognizable celebrity persona,” according to court documents.

 

The photo used is one Kim Kardashian posted on Instagram on October 31 of 2017, to promote new products for her KKW Beauty brand. Court documents state that iHandy “copied, cropped, manipulated and exploited” the photo for advertising purposes for the Sweet Cam app.

 

Kardashian did not authorize nor gave her consent for the use and manipulation of her image and now demands that iHandy cannot use her photos or name to promote its app, as well as 10 million dollars for damages caused.  

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