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The global fashion business journal

Feb 19, 20206:45pm


Levi’s does fashion with its eco jeans

The American fashion company has collaborated with Cooperative Porto Alegre to create a handmade recycled denim collection.

Dec 10, 2019 — 9:00am

Levi’s does fashion with its eco jeans


Levi’s boosts sustainability with its eco jeans. The American fashion company has launched a collection of accessories handmade with recycled denim together with the Italian social cooperative Porto Alegre. The collection came out last December 3.


The capsule collection includes bags, vanity kits and pencil cases, which are made of Levi’s old denim fabrics. “In Levi Strauss we always believe that the way we make our products is as important as the products themselves. The collection Levi’s x Porto Alegre is a clear example of our commitment to be a positive force of change,” explained Adele Ballotta, Levi’s sales manager.


Cooperative Porto Alegre, founded in 2001 by designer Rita Cassetta, is a non-profit organization based in Rovigo, Italy, that works to support the most vulnerable members of society, offering job employment to refugees, homeless people and asylum seekers.


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