We inform you that on this website we use our own and third-party cookies to collect information about its use, improve our services and, where appropriate, display advertising by analyzing your browsing habits. You can expressly accept its use by pressing the "ACCEPT" button or configure and select the cookies you want to accept or reject in the settings. You can also get more information about our cookie policy here.

The global fashion business journal

Mar 19, 20244:13am

Look!

Loewe switches models for a world champion

Megan Rapinoe, American football captain, won the last Women’s World Championship, she will be the brand’s image of the Spanish luxury new campaign.

Jan 17, 2020 — 9:00am
MDS
Save

 Loewe put aside models and signs a world champion

 

 

Loewe is seduced by a woman world champion. The luxury company, owned by LVMH, has signed Megan Rapinoe, LGTB activist and United States' football captain in the last Women’s World Championship, as brand image. 

 

Rapinoe’s sign was Jonathan Anderson’s decision, the creative director of the brand. The advertisements are displayed on a series of billboards across the French capital, Paris, featuring images of the American soccer player shot by the fashion artist, Steven Meisel.

 

Megan Rapinoe, the 34-year-old sportswoman, has been relevant not only for her achievements but also for her public critics to United States’ president, Donald Trump. Her awards include the Women’s Golden Ball, aside from being named as FIFA’s Best Player of the Year. 

The week look!
Advertising
...