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The global fashion business journal

Dec 14, 20198:19pm

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L’Oréal takes Hollywood to the runway

The annual runway show of the French cosmetics giant will take place next 28 of September in Paris Mint and will count with the presence of actresses like Helen Mirren or Eva Longoria.

Sep 23, 2019 — 9:00am
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L’Oréal takes Hollywood to the runway

 

 

L’Oréal takes Hollywood actresses to the runway in Paris. The French cosmetics giant is finishing the preparation of its annual runway, that will take place the next 28 of September in the La Monnaie building in the French capital. 

 

For this edition, the group has invited actresses like Helen Mirren, Andie MacDowell or Eva Longoria to walk the runway. The event will have 32 celebrities including influencers and singers. 

 

For this show the company will work with designers like Dries Van Noten, Balmain, Elie Saab, Giambattista Valli or Karl Lagerfeld’s brand. The outfits will be completed with the hair and makeup of Val Garland and Stephane Lancien. 

 

This will be third runway show of the group taking place during Paris Fashion Week.The company, that is the official sponsor of the event, has already made other runways in iconic places of Paris like Champs Elysees. 

 


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