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The global fashion business journal

Feb 19, 20206:28pm


BMW: the engine of the NYFW

The German Automobile group will collaborate for the second time as the official Automotive Partner of the New York Fashion Week for its show.

Feb 3, 2020 — 9:00am

BMW: the engine of the NYFW



BMW pilots the catwalk. The partnership includes the featuring of BMW’s vehicle in four films focused on the theme “Road Less Traveled”. The film series will highlight personas such designer Jason Wu, Christiano Siriano, Zanna Robert Rassi, the co-founder of Milk Makeup, and finally, model Halima Aden, known for wearing the Hijab.


The show will house a selection of BMW vehicles, supplying transportation for designers, influencers, models and industry VIPs. BMW will also be involved in a panel discussion dubbed “The New Face of Fashion,” which will feature Christopher John Rogers, a Brooklyn designer. The designer has dressed Lizzo, Michelle Obama and singer Cardi B.


An additional panel will also be held at the end of the NYFW with Victor Cruz, athlete, designer and philanthropist.  

The week look!