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The global fashion business journal

Jul 10, 20206:55pm

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“Not Closed”: Barney’s faces bankruptcy with humor

The American department stores group, that is in the doors of filing Chapter 11, has started a campaign to communicate its clients that everything remains the same.

Sep 10, 2019 — 9:00am
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“Not Closed”: Barneys faces bankruptcy with humor

 

The American department stores group, that is near of filing Chapter 11, has started a campaign to communicate its clients that everything remains the same despite its issues.

 

Dear ShopperNot ClosedThe Emperor Has ClothesGive Me Some or Attention Shoppers are some of the signs that hang from the windows in its New York store.

“In the nearly 100 years that we’ve been in business, Barneys New York has always been vocal, using its witty and provocative spirit to define the cultural significance of fashion,” stated Matthew Mazzucca, creative director of the group.

 

“This campaign shows our customers that the Barneys New York they know and love is here to stay, along with the fashion they expect in all of our stores”, added the executive.

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