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The global fashion business journal

Jan 23, 202010:14pm

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Tommy Hilfiger jumps into skiing

The American fashion company has become the official sponsor of 2020 Hahnenkamm ski races in Austria.

Nov 26, 2019 — 9:00am
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Tommy Hilfiger jumps into skiing

 

Tommy Hilfiger skies. The American fashion company has become the official sponsor of 2020 Hahnenkamm ski races in the Austrian city of Kitzbühel. The firm has developed a diverse program of activities and events for the races that takes place 24, 25 and 26 January 2020.  

 

The firm has also collaborated with the French manufacturer of winter sports fashion, Rossignol, on three premium winter collections. The latest Tommy x Rossignol capsule collection for women and men will be on display at the 2020 Hahnenkamm races.

 

All racing flags will feature Hilfiger’s red, white and blue logo. A Tommy Hilfiger pop-up located at the race track will showcase the Tommy x Rossignol collection, including a sweatshirt designed for the event, as well as a curated selection of winter Tommy Hilfiger sportswear styles.

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