7% of the consumers affirm that sustainability is the key factor on purchase decision, while the 16% of them focuses on the price to value a product.
Malmsten was the founder of Boo.com, pioneer in fashion’s e-commerce in the nineties decade. The entrepreneur has discussed the main challenges of the industry in the second lecture of Shaking Fashion.
New demands from consumers have transformed big sector’s companies operating mode, in terms of closing acquisition or expand their brand portafolio.
News, analysis and interviews on the key actors of the fashion business