The consultant McKinsey predicts that the largest sales volume of the Christmas campaign will take place on November 29, when Black Friday takes place worldwide.
The German ecommerce giant will launch its beauty category on its online platform on December 10. For now, beauty products will only be available in Switzerland followed by a local campaign in January 2020.
The British area, where Oxford Street is located, plans to become an “international hub” with shops open for twenty-four hours.
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