Ignacio Sierra is corporate managing director of Tendam (formerly Grupo Cortefiel), a Spanish retailer that opened its first store abroad in the fifties and currently operates with more than 2,000 points of sale in ninety countries.
The cofounder of Italy’s largest bridal wear brand, acquired earlier this week by Spanish group Pronovias, shares his thoughts on the importance of size, venture capital pressure and taking the business overseas.
The Chinese ecommerce group is opening a new pop up store in Hong Kong where consumers will get personalised recommendations of clothes thanks to a technology based on data collected through the Taobao and Tmall platforms.
The Treviso-based company is facing a business transformation in the digital age driven by its founder and with a 5,000-store network, mostly franchises in a one-hundred countries.
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