Nike, Adidas and Puma, the main equipment suppliers for the 32 national teams participating in this year’s competition, plan to accelerate their growth in 2018, boosted by the sale of football category items, as happened in 2014.
International groups like H&M, Primark, Calvin Klein, Tommy Hilfiger and Levi’s have launched capsule collections coinciding with the proximity of pride marches. LGTB consumers spends more on leisure and fashion than straight ones, according to a Nielsen study.
The LVMH-owned luxury brand and the sportswear juggernaut are the labels with the highest grade, holding the 26 and 29 position out of one hundred, according to the report BrandZ Top 100 Most Valuable Global Brands 2018, elaborated by Kantar and WWP.
P. Paolo Righi (Karl Lagerfeld): “It’s good to listen to the client, but you have to anticipate him”
Pier Paolo Righi is chief executive officer at Karl Lagerfeld, the brand that the German designer, who also leads Chanel’s creative direction, prompted in 2011.
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