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The global fashion business journal

Nov 19, 20191:56am

Back Stage

h By Mds
Jul 30, 2019 — 7:34pm

American ecommerce giant has launched a personal shopper service, that combines algorithms and personal stylists to select the best closet pieces for its clients.

h By Carmen Juárez/ Daniela García
Jul 26, 2019 — 3:00pm

Zara, Ynap, Clarks or Burberry are some of the companies that interact with their clients through social media channels, to make customer service, more personalized.

h By Carmen Juárez/ Daniela García
Jul 25, 2019 — 8:56am

Fashion companies are feeling the pressure because of margin reductions. However, according to McKinsey, they don’t make proper use of technological resources to fix the situation.

h By Carmen Juárez/ Daniela García
Jul 25, 2019 — 8:54am

Daniel Sánchez is the CEO of Influencity, a data analysis agency for the creation of influencer campaigns.

h By Carmen Juárez/ Daniela García
Jul 24, 2019 — 8:57am

Italian luxury house was involved in a polemic after the creation of a campaign in the Asian country that involved a Chinese model eating pasta with chopsticks.

h By Mds
Jul 22, 2019 — 7:50pm

Amongst the guidelines that the foundation suggests it’s the traceability to achieve a more ethic product, the elimination of dangerous chemical products or tags with clear instructions.

h By Carmen Juárez
Jul 16, 2019 — 10:00am

Consumers’ saturation is one of the factors that has made the relationship between likes and number of followers of an influencer fall almost two percentage points so far this year, according to a report by InfluencerDB.

h By Arturo Juárez
Jul 9, 2019 — 9:30am

The robots will be a key factor in the production and will become 8.5% of the global manufacturing force, according to a study made by Oxford Economics.

h By Arturo Juárez
Jul 4, 2019 — 9:30am

With a specialized offer, the client is more likely to continue browsing the web and make a larger purchase, according to the Boston Consulting Group in a new report.

h By Arturo Juárez
Jul 3, 2019 — 9:00am

The push of Chinese consumption is diluting the power of the Middle East, where Dubai is the only market with a slightly positive trend.

h By A. Juárez
Jun 18, 2019 — 10:00am

Half of the productive activities will be able to do without the human factor, which will generate a saving of costs and, above all, of time for the retail companies.

h By Arturo Juárez
Jun 17, 2019 — 9:00am

The fashion business has accepted the risk and has chosen to renew its image in a similar way to remain relevant.

h By A. Juárez
Jun 13, 2019 — 8:00am

The American, of Italian origin, is chief digital officer for VF Corporation since 2018. The executive defends that the digitization must cover the entire value chain, from production to the store.

h By MDS
Jun 12, 2019 — 8:05am

When forming a family, Millennial consumers reproduce their consumption habits also when buying for their children, according to the Millennial Parents report, prepared by Euromonitor.

h By C. Juárez
Jun 11, 2019 — 9:00am

The consumer market until 2030 will be dominated by single people, which will grow by 45% according to the Future of the Family report, prepared by Euromonitor.

News, analysis and interviews on the key actors of the fashion business

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