The managing director of the fair group’s fashion division claims that multibrand trade in the United Kingdom is going through a good time embraced by differentiation and experience.
With a long trajectory on his back as area manager for several retail companies, Álvarez has worked for many years now as retail consultant. He defines himself as storeologist and has recently published his book ‘Retail thinking’.
Consumption evolves towards a more digitalised, online and technological environment. Nevertheless, besides adding these new tools, points of sale will have to be reshaped in order to answer to the demands of consumers.
The shift to luxury runways of athleisure’s top article anticipates the end of the phenomenon, reconverted into an object of worship for collectors.
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