The French group named Eric Pfrunder as artistic director of the brand. The creative is a well-known figure at Chanel, to which he has been linked for many years.
The Chinese e-commerce giant, which in 2017 invested 397 million dollars in the online luxury platform, will provide its 300 million users with access to Farfetch.
The group, owner of the intimate chain, had a revenue of 13.23 billion dollars in 2018, which meant an increase of 4.7% compared to 2017.
After closing 2018 with a fall of 9% in its sales, the Austrian hosiery company prepared a new strategy with the objective of going back to profitability in 2020.
All economic news of the key fashion companies worldwide.