In the fourth quarter, the group gained impulse with 12% rise of sales, reaching 56.42 billion Swedish kronor (5.5 billion euros), its best quarter in three years.
The group has released Zalando Privé in the country, its platform for stocks sale exhibition. The offers last from three to five days and among the brands included are Adidas and Pepe Jeans.
Nowadays, about 20% of fashion purchases are done through the Internet, according to the research Dressed for Digital: The Next Evolution In Fashion Marketing carried out by consultant Boston Consulting Group (BCG) and Zalando Marketing Services (ZMS).
All economic news of the key fashion companies worldwide.